.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in equity capital each year, have raised nearly $360 million so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That slowdown is due to market concentration, elevated governing tensions, and economical uncertainties.ADWEEK consulted with five VCs who continue to purchase adtech business, even with these obstacles, concerning what they are actually looking for as well as what they stay away from. Maybe unsurprisingly, these clients are targeting possibilities in privacy-focused modern technologies as well as industry-specific locations such as connected television.